The Real Price of a Litre Mug – Fuel Breakdown

Two euros a litre: where does the money actually go?

A jerrycan cut open like a cross-section, with the answer compartment by compartment: the State €1.10 — French fuel duty and VAT front and centre —, crude oil €0.54, distribution €0.20, refining €0.08, the station's own margin €0.08. Transport and storage at the bottom. It adds up exactly: two euros.

The perfect gift for the person who complains at the pump but with actual arguments: lorry drivers, tradespeople, sales reps who live behind the wheel, or the friend who always has a view on taxation. You read it while waiting for the coffee to cool, and you never look at the forecourt price board the same way again.

• Detailed colour infographic, printed across the full face
• Bright red handle and interior, sharp contrast against white ceramic
• Classic 330 ml size, to give or to keep

Breakdown shown for illustration, based on a litre at two euros. Actual proportions vary with crude oil prices, the fuel type and the tax rules in force.

Specifications

• Material: ceramic
• Capacity: 330 ml
• Dimensions: 9.7 cm high, 8 cm in diameter
• Printing: high-definition sublimation
• Care: dishwasher safe; a gentle wash keeps the artwork vivid for longer
• Use: hot and cold drinks

Personalisation

Would you rather have a mug with your own design? Click Contact and upload your artwork through our form (ideally in high definition, HD or 4K, for the best result) — we will get back to you to finalise your custom creation.

Shipping

Preparation takes 1 to 3 business days, followed by delivery to a Mondial Relay pickup point: 2 to 4 business days within mainland France (indicative total 3 to 7 business days, €5.50) or 7 to 14 business days for the rest of the European Union (indicative total 8 to 17 business days, €9.90). You choose your pickup point at checkout. Full details in our shipping policy.

Further reading

How these drawings come about, and where we draw the line: our article Our statement mugs tells the story.